Quality Assurance and other Marketing Management Elements as Key Success Factors for Entering a New Market: a Case Presentation of Functional Food Market in Indonesia
نویسندگان
چکیده
منابع مشابه
Presenting a New Model of Market Orientation with an Emphasis on Ethical Implications (Case study of Ramak Dairy Products Company)
Background: Market orientation refers to a type of modern marketing that emphasizes the creation of continuous value for customers and buyers. This research was conducted with the aim of presenting a new model of market orientation with an emphasis on moral implications. Method: The present study was applied and part of mixed research (qualitative-quantitative). The statistical population incl...
متن کاملIdentifying the Factors Affecting the Selection of B2B Online Market Entry Strategies Using Soft System Methodology (Case Study: IT Industry knowledge-based companies)
The Internet is changing the transaction pattern of B2B markets. One of the major concerns of IT knowledge-based companies is how to take advantage of B2B online markets. These companies believe that the only possible strategy for entering these markets is to launch independent websites, and they are usually reluctant to enter these markets due to the requirements such as financial resources an...
متن کاملMarketing Mix Elements - A Case Study on Steel Industry Export
S teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. Nowadays, countries with the large natural oil and gas resources (e.g. Iran) attempt to select an alt...
متن کاملCorrelation of internal marketing and service quality with the mediating role of market orientation in sports clubs
Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...
متن کاملFactors Influencing Target Market Criteria: A Survey Conducted in Industries at Vitthal Udyognagar in Anand District of Gujarat State, India
For any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. The price, quality and service, service centers, friendly attitude, Discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adopting new ideas, and flexible payments terms were considered to study the perceptions of the res...
متن کامل